Using Technology to Create a Better Customer Experience
by Sharon Brown | Mar 18, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Market research, Marketing, Sales and marketing, Social marketing
Your strategy should be driven by relationship-building — not shiny new tech.What Do Your B2B Customers Really Want?
by Sharon Brown | Mar 17, 2023 | Digital Article, Psychology, Psychology and neuroscience, Sales, Sales and marketing
Research shows they prefer interactions that fuel their psychological needs — even if they require more time or cost more money.B2B Sales Culture Must Change to Make the Most of Digital Tools
by Sharon Brown | Mar 16, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Digital transformation, Marketing, Sales, Sales and marketing, Social marketing
You can’t deliver a modern customer experience with a dated approach.8 Best Practices for Creating a Compelling Customer Experience
by Sharon Brown | Mar 15, 2023 | Advertising, Brand management, Consumer behavior, Customer strategy, Customer-centricity, Digital Article, Internet of Things, Market research, Market segmentation, Marketing, Online communities, Sales and marketing, Social marketing, Social media, Web-based technologies
Takeaways from an analysis of the American Customer Satisfaction Index.Sales Teams Need to Stop Focusing on the Customer Funnel
by Sharon Brown | Mar 14, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Digital transformation, Market research, Marketing, Pricing strategy, Sales, Sales and marketing
Instead, build an “experience chain” that aligns the customer journey across physical and digital channels.Recent Posts
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