3 Questions Sales Teams Should Ask After Losing (or Winning) a Deal
by Sharon Brown | Jul 25, 2023 | Digital Article, Market research, Marketing, Sales, Sales and marketing, Sales team management
A quick retrospective can not only help sales, but also marketing, product, and finance teams.How Software Companies Can Enter the U.S. Defense Market
by Sharon Brown | Jul 15, 2023 | Aerospace and defense sector, Corporate strategy, Customer strategy, Digital Article, Government, Information technology and telecom sector, North America, Public-private partnerships, Sales and marketing, Web-based technologies
Cumbersome old Pentagon procurement processes are falling away, and VCs are paying attention.Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy
by Sharon Brown | Jul 7, 2023 | Digital Article, Sales and marketing
It will help you identify new growth opportunities and pivot away from slowing markets.Marketing When Budgets Are Down
by Sharon Brown | Jun 28, 2023 | Advertising, AI and machine learning, Digital Article, Innovation, Marketing, Sales and marketing, Technology and analytics
How enterprise leaders can deliver results in scarce times — and build the capabilities to fuel future growth.How the Best Brand-Influencer Partnerships Reach Gen Z
by Sharon Brown | Jun 22, 2023 | Advertising, Brand management, Digital Article, Marketing, Marketing industry, Sales and marketing, Social marketing, Social media
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