The High Costs of Chief Revenue Officer Turnover

by | Oct 11, 2024 | Accounting, Budgets and budgeting, Costing, Digital Article, Finance and investing, Financial performance measurement, Financial statements, Growth strategy, Pricing strategy, Sales, Sales and marketing, Sales team management, Succession planning

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves.