How Tech Is Transforming Entry-Level, Customer-Facing Jobs
by Sharon Brown | May 2, 2023 | AI and machine learning, Algorithms, Analytics and data science, Automation, Customer strategy, Customer-centricity, Data management, Digital Article, Information management, Internet of Things, IT management, Marketing, Mobile and wireless technology, Online communities, Performance indicators, Sales, Sales and marketing, Social marketing, Social media, Technology and analytics, Web-based technologies
Takeaways from a survey of more than 800 customer service reps.How Generative AI Will Change Sales
by Sharon Brown | Apr 1, 2023 | AI and machine learning, Digital Article, Organizational transformation, Sales, Technology and analytics
Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool.What Do Your B2B Customers Really Want?
by Sharon Brown | Mar 17, 2023 | Digital Article, Psychology, Psychology and neuroscience, Sales, Sales and marketing
Research shows they prefer interactions that fuel their psychological needs — even if they require more time or cost more money.B2B Sales Culture Must Change to Make the Most of Digital Tools
by Sharon Brown | Mar 16, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Digital transformation, Marketing, Sales, Sales and marketing, Social marketing
You can’t deliver a modern customer experience with a dated approach.Sales Teams Need to Stop Focusing on the Customer Funnel
by Sharon Brown | Mar 14, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Digital transformation, Market research, Marketing, Pricing strategy, Sales, Sales and marketing
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