The Business Case for Love
by Sharon Brown | Oct 13, 2023 | Business management, Customer experience, Customer service, Customer strategy, Developing employees, Digital Article, Employee engagement, Employee retention, High potential employees, Human resource management, Leadership and managing people, Leading teams, Motivating people, Organizational culture
It’s the most powerful driver of consumer and employee behavior — and yet, businesses don’t study it or have a strategy to harness it.How Well Do You Know Your Core Customers?
by Sharon Brown | Oct 5, 2023 | Audio, Competitive strategy, Customer experience, Strategy
Target your resources at the consumers who drive the most value.Research: Consumers Choose Shared Experiences Over Quality Ones
by Sharon Brown | Sep 22, 2023 | Consumer behavior, Customer experience, Digital Article, Marketing
Understanding why can help marketers boost their customers’ satisfaction.E-Commerce Platforms Must Prioritize the Consumer-Influencer Relationship
by Sharon Brown | Sep 21, 2023 | Business models, Consumer behavior, Customer experience, Digital Article, Experimentation, Operations strategy, Sales, Social marketing, Social media, Web-based technologies
Turn the emotional relationships your company has with its followers into revenue.Measuring Your Long-Term Strategy’s Short-Term Success
by Sharon Brown | Aug 31, 2023 | Audio, Customer experience, Pricing strategy, Retail and consumer goods, Strategy, Strategy execution
Major strategy shifts need time to play out, but how long is too long?Recent Posts
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