How to Reinvent a Consumer Brand
by Sharon Brown | Aug 16, 2023 | Audio, Brand management, Customer strategy, Leadership, Retail and consumer goods, Social marketing
Insights from the marketer who helped make Crocs and Stanley Cups cool.How Unilever Is Preparing for the Future of Work
by Sharon Brown | Jul 5, 2023 | Audio, Change management, Europe, Human resource services, Mission statements, Organizational change, Retail and consumer goods
How should the consumer goods company upscale its global workforce for the future?How Retailers Can Capitalize on the “Refund Effect”
by Sharon Brown | Jun 16, 2023 | Consumer behavior, Digital Article, Retail and consumer goods, Sales, Sales and marketing
Research finds that consumers treat refunds as money they’ve already spent.How Unnecessary Paper Packaging Creates the Illusion of Sustainability
by Sharon Brown | Apr 22, 2023 | Consumer behavior, Digital Article, Environmental sustainability, Food and beverage sector, Retail and consumer goods, Sustainable business practices
New research finds that despite being demonstrably worse for the environment, overpackaging increases consumers’ perceptions of environmental friendliness.Should You Let Employees Break the Rules to Make Customers Happy?
by Sharon Brown | Apr 11, 2023 | Consumer behavior, Customer experience, Customer service, Customer strategy, Digital Article, Employee engagement, Employee performance management, Motivating people, Retail and consumer goods
Empowering frontline workers to take small actions, like waiving a fee or allowing a return outside of the window, can boost the loyalty of both customers and employees.Recent Posts
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