Winning the Right Customers Isn’t Just a Sales Issue
by Sharon Brown | May 6, 2025 | Consumer behavior, Corporate strategy, Customer strategy, Customer-centricity, Digital Article, Growth strategy, Sales, Sales and marketing, Sales team management, Strategy
A successful go-to-market strategy requires good communication from the C-suite.Research: How to Advertise to Distracted Consumers
by Sharon Brown | Apr 22, 2025 | Advertising, Consumer behavior, Digital Article
In a world full of distractions, your best strategy may be to embrace them.The Consumer Psychology of Adopting AI
by Sharon Brown | Feb 19, 2025 | AI and machine learning, Audio, Consumer behavior, Marketing, Product development, Psychology, Technology and analytics
A conversation with HBS professor Julian De Freitas about overcoming five mental obstacles.Research: How Top Reviewers Skew Online Ratings
by Sharon Brown | Jan 10, 2025 | Consumer behavior, Digital Article, Sales and marketing
Frequent reviewers have more stringent standards, which can lower scores for high-quality products. Here’s how to fix that.How to Create Products That Grow with Their Users
by Sharon Brown | Dec 19, 2024 | Consumer behavior, Design thinking, Digital Article, Innovation, Product development
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