E-Commerce Platforms Must Prioritize the Consumer-Influencer Relationship
by Sharon Brown | Sep 21, 2023 | Business models, Consumer behavior, Customer experience, Digital Article, Experimentation, Operations strategy, Sales, Social marketing, Social media, Web-based technologies
Turn the emotional relationships your company has with its followers into revenue.Tackling the Problem of Subscribers Who Binge…Then Bail
by Sharon Brown | Jul 18, 2023 | Consumer behavior, Customer strategy, Digital Article, Media industry, Pricing strategy
Three strategies to help streaming services reduce subscriber churn.How Retailers Can Capitalize on the “Refund Effect”
by Sharon Brown | Jun 16, 2023 | Consumer behavior, Digital Article, Retail and consumer goods, Sales, Sales and marketing
Research finds that consumers treat refunds as money they’ve already spent.How Unnecessary Paper Packaging Creates the Illusion of Sustainability
by Sharon Brown | Apr 22, 2023 | Consumer behavior, Digital Article, Environmental sustainability, Food and beverage sector, Retail and consumer goods, Sustainable business practices
New research finds that despite being demonstrably worse for the environment, overpackaging increases consumers’ perceptions of environmental friendliness.Should You Let Employees Break the Rules to Make Customers Happy?
by Sharon Brown | Apr 11, 2023 | Consumer behavior, Customer experience, Customer service, Customer strategy, Digital Article, Employee engagement, Employee performance management, Motivating people, Retail and consumer goods
Empowering frontline workers to take small actions, like waiving a fee or allowing a return outside of the window, can boost the loyalty of both customers and employees.Recent Posts
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