When Keyword Poaching Pays Off
by Sharon Brown | May 15, 2022 | Advertising, Brand management, Competitive strategy, Digital Article, Technology and analytics
New research looks at when it works to bid on ads for a competitor’s keywords — and when it backfires.Cirque du Soleil’s Daniel Lamarre on How to Put Creativity at the Center of Your Strategy
by Sharon Brown | May 14, 2022 | Brand management, Business and society, Business management, Continuous learning, Creativity, Customer experience, Customer-centricity, Digital Article, International business, Organizational culture
“There is no excuse. Creativity has to be at the forefront.”Do Your Marketing Metrics Show You the Full Picture?
by Sharon Brown | Apr 5, 2022 | Brand management, Customer experience, Digital Article, Marketing, Sales and marketing, Social marketing
How to create a road map to ensure you’re measuring what matters.5 Ways Marketing Leaders Can Drive More Value in 2022
by Sharon Brown | Feb 24, 2022 | Brand management, Customer experience, Digital Article, Marketing, Sales and marketing
Marketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey.How Brands Can Enter the Metaverse
by Sharon Brown | Jan 4, 2022 | Brand management, Digital Article, Online communities, Technology and analytics, Web-based technologies
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