Brand management | Shadrok Global Business Solutions

Does Influencer Marketing Really Pay Off?

Research finds seven variables that impact a campaign’s effectiveness.

Three strategies to help you personalize your messaging, evoke genuine compassion, and forge powerful customer connections.

As the buy-one-give-one socks company evolves, it must find the right pace of growth for its business and its social mission.

Leaders need to rethink who gets to contribute — and how.

Strategies for when your brand becomes associated with a noxious public figure.

New research looks at when it works to bid on ads for a competitor’s keywords — and when it backfires.