4 Elements of a Successful Brand Refresh
by Sharon Brown | Dec 24, 2021 | Advertising, Brand management, Customer experience, Digital Article, Marketing, Organizational transformation, Product development, Product management, Sales and marketing, Social marketing
Focus on products, narrative, pop culture, and customer needs.TikTok: Super App or Supernova?
by Sharon Brown | Dec 1, 2021 | AI and machine learning, Asia, Audio, Brand management, Growth strategy, Marketing
Would TikTok become the first Super App with a global footprint or a supernova that shone brightly for only a moment?Why We Buy Products Connected to Place, People, and Past
by Sharon Brown | Nov 20, 2021 | Advertising, Brand management, Digital Article, Marketing
Research on why people are drawn to goods that feel artisanal and handmade.Research: How to Position a Luxury Brand as Sustainable
by Sharon Brown | Sep 11, 2021 | Brand management, Branding, Business ethics, Corporate social responsibility, Customer experience, Customers, Digital Article, Ethics, Marketing, Social responsibility, Sustainability, Sustainable business practices
Highlight your company’s commitment to craftsmanship.What’s the Right Customer Experience for Your Brand?
by Sharon Brown | Jul 31, 2021 | Brand management, Branding, Digital Article, Marketing
You can be frictionless or memorable — but rarely both.Recent Posts
Categories
- Accounting
- Adaptive leadership
- Advertising
- Advertising industry
- Aerospace and defense sector
- Africa
- Agile project management
- AI and machine learning
- Algorithms
- Analytics
- Analytics and data science
- Asia
- Assessing performance
- Audio
- Australia and Oceania
- Authenticity
- Automation
- Balancing work and family
- Behavioral economics
- Behavioral science
- Blockchain
- Boards
- Brand management
- Branding
- Budgets and budgeting
- Burnout
- Business and society
- Business communication
- Business education
- Business ethics
- Business history
- Business law
- Business law and ethics
- Business management
- Business models
- Business processes
- Business structures
- Business writing
- Capitalism
- Career coaching
- Career planning
- Career transitions
- Careers
- Central America and Caribbean
- Change management
- Coaching
- Cognitive bias
- Collaboration
- Collaboration and teams
- Communication
- Compensation and benefits
- Competition
- Competitive strategy
- Conflict
- Consumer behavior
- Continuous learning
- Corporate communications
- Corporate governance
- Corporate social responsibility
- Corporate strategy
- Costing
- Costs
- Cover letters
- Covid
- Creativity
- Crisis management
- Cross-cultural management
- Cross-functional management
- Currency
- Customer experience
- Customer service
- Customer strategy
- Customer-centricity
- Customers
- Cybersecurity and digital privacy
- Data
- Data management
- Decision making
- Decision making and problem solving
- Delegating
- Demographics
- Design thinking
- Developing employees
- Difficult conversations
- Digital Article
- Digital transformation
- Disabilities
- Disruptive innovation
- Diversity
- Diversity and inclusion
- Economic cycles and trends
- Economic development
- Economic systems
- Economics
- Economics & Society
- Economy
- Education
- Education institutions
- Emerging markets
- Emotional intelligence
- Employee engagement
- Employee incentives
- Employee performance management
- Employee retention
- Energy and natural resources sector
- Engineering, Construction & Infrastructure
- Enterprise computing
- Entrepreneurial business strategy
- Entrepreneurial financing
- Entrepreneurial management
- Entrepreneurship
- Ethics
- Europe
- Executive compensation
- Experimentation
- Feedback
- Finance & Accounting
- Finance and investing
- Financial analysis
- Financial management
- Financial markets
- Financial performance measurement
- Financial service sector
- Food and beverage sector
- Founders
- Gender
- Generational issues
- Giving feedback
- Global health
- Global strategy
- Globalization
- Government
- Government policy and regulation
- Growth strategy
- Health
- Health and behavioral science
- Health and wellness
- Health care and treatment
- Healthcare
- Healthcare sector
- High potential employees
- Hiring
- Hiring and recruitment
- Human resource management
- Human rights
- Inclusion and belonging
- Influence
- Information management
- Information technology and telecom sector
- Innovation
- Internal communication
- International business
- International relations
- Internet
- Internet of Things
- Interpersonal communication
- Interpersonal skills
- Inventions
- Investment management
- IT
- IT management
- Job interviews
- Job search
- Joint ventures
- Labor
- Leadership
- Leadership & Managing people
- Leadership and managing people
- Leadership development
- Leadership qualities
- Leadership styles
- Leadership transitions
- Leadership vision
- Leading teams
- Listening skills
- Management
- Management communication
- Management skills
- Managing conflicts
- Managing employees
- Managing organizations
- Managing people
- Managing uncertainty
- Managing up
- Managing yourself
- Marginalized groups
- Market research
- Marketing
- Media industry
- Media, entertainment, and professional sports
- Meeting management
- Meetings
- Mental health
- Mergers and acquisitions
- Middle East
- Mindfulness
- Mission statements
- Mobile and wireless technology
- Motivating people
- Negotiating skills
- Negotiation strategies
- Negotiations
- Networking
- Neuroscience
- Nonprofit organizations
- North America
- Office politics
- Online communities
- Open innovation
- Operations
- Operations and supply chain management
- Operations management
- Operations strategy
- Organizational change
- Organizational culture
- Organizational decision making
- Organizational development
- Organizational learning
- Organizational structure
- Organizational transformation
- Performance indicators
- Performance measurement
- Personal growth and transformation
- Personal productivity
- Personal purpose and values
- Personal resilience
- Personnel policies
- Persuasion
- Pharmaceuticals
- Policy
- Politics
- Power and influence
- Presentation skills
- Presentations
- Pricing
- Pricing strategy
- Private equity
- Process management
- Product development
- Product management
- Productivity
- Professional networks
- Professional sports industry
- Professional transitions
- Project management
- Psychology
- Public administration and nonprofits
- Public speaking
- R&D
- Race
- Real estate industry
- Receiving feedback
- Regulation
- Remote work
- Research & development
- Resumes
- Retail and consumer goods
- Risk management
- Sales
- Sales & Marketing
- Sales and marketing
- Sales team management
- Security & privacy
- Sexual orientation
- Shadrok
- Shared value
- Social and global issues
- Social enterprise
- Social marketing
- Social media
- Social platforms
- Social responsibility
- Society and business relations
- South America
- Sponsor Content
- Start-ups
- Strategic planning
- Strategy
- Strategy execution
- Strategy formulation
- Stress
- Stress management
- Succession planning
- Supply chain
- Supply chain management
- Sustainability
- Sustainable business practices
- Talent management
- Teams
- Technology
- Technology and analytics
- Time management
- Time off
- Time-off policies
- Transparency
- Transportation and distribution
- Travel
- Trustworthiness
- Venture capital
- Venture funding
- Virtual teams
- Web-based technologies
- Wellness
- Work environments
- Work-life balance
- Working parents
- Workplace discrimination
- Workplace health and safety
- Workspaces
- Workspaces design
Recent Comments