What To Do When the Devil Wears [Your Brand]

by Sharon Brown | May 27, 2022 | Advertising, Brand management, Corporate communications, Crisis communication, Crisis management, Digital Article, Marketing, Public relations, Sales and marketing

Strategies for when your brand becomes associated with a noxious public figure.

When Keyword Poaching Pays Off

by Sharon Brown | May 15, 2022 | Advertising, Brand management, Competitive strategy, Digital Article, Technology and analytics

New research looks at when it works to bid on ads for a competitor’s keywords — and when it backfires.

Cirque du Soleil’s Daniel Lamarre on How to Put Creativity at the Center of Your Strategy

by Sharon Brown | May 14, 2022 | Brand management, Business and society, Business management, Continuous learning, Creativity, Customer experience, Customer-centricity, Digital Article, International business, Organizational culture

“There is no excuse. Creativity has to be at the forefront.”

Do Your Marketing Metrics Show You the Full Picture?

by Sharon Brown | Apr 5, 2022 | Brand management, Customer experience, Digital Article, Marketing, Sales and marketing, Social marketing

How to create a road map to ensure you’re measuring what matters.

5 Ways Marketing Leaders Can Drive More Value in 2022

by Sharon Brown | Feb 24, 2022 | Brand management, Customer experience, Digital Article, Marketing, Sales and marketing

Marketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey.

How Brands Can Enter the Metaverse

by Sharon Brown | Jan 4, 2022 | Brand management, Digital Article, Online communities, Technology and analytics, Web-based technologies

Building a strategy for the next frontier.
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