How the Best Brand-Influencer Partnerships Reach Gen Z
by Sharon Brown | Jun 22, 2023 | Advertising, Brand management, Digital Article, Marketing, Marketing industry, Sales and marketing, Social marketing, Social media
Five lessons from companies leaning into the creator economy.Research: How Social Media Can Help You Find a Partner Brand
by Sharon Brown | Mar 31, 2023 | Brand management, Digital Article, Social media, Strategy
Looking at which brands you share followers with can surface surprising opportunities.High-Tech Touchpoints Are Changing Customer Experience
by Sharon Brown | Mar 21, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Digital transformation, Marketing, Sales and marketing
As technology becomes more powerful and affordable, your company is only limited by its imagination.Using Technology to Create a Better Customer Experience
by Sharon Brown | Mar 18, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Market research, Marketing, Sales and marketing, Social marketing
Your strategy should be driven by relationship-building — not shiny new tech.B2B Sales Culture Must Change to Make the Most of Digital Tools
by Sharon Brown | Mar 16, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Digital transformation, Marketing, Sales, Sales and marketing, Social marketing
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