Taylor Swift and the Strategic Genius of the Eras Tour
by Sharon Brown | Dec 7, 2024 | Brand management, Business management, Customer strategy, Customer-centricity, Digital Article, Marketing, Media, entertainment, and professional sports, Strategy
The highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy.3 Traps on the Way to Becoming a Customer-Centric Company
by Sharon Brown | Oct 2, 2024 | Business management, Customer-centricity, Digital Article, Sales, Sales team management
Lessons from 1,000 transformation projects over the past 25 years.You Need More Than Data to Understand Your Customers
by Sharon Brown | Dec 14, 2023 | Consumer behavior, Customer experience, Customer strategy, Customer-centricity, Digital Article, Market research, Marketing, Sales and marketing
It’s about building deeper relationships, not simply gathering more information.Leaders, Make Curiosity the Core of Your Organizational Culture
by Sharon Brown | Nov 18, 2023 | Competitive strategy, Customer-centricity, Digital Article, Leadership, Organizational change, Organizational culture, Personal purpose and values
Keeping a competitive edge requires constant questioning.Put Meaning at the Center of Your Business Model
by Sharon Brown | Nov 17, 2023 | Business models, Customer-centricity, Digital Article, Mission statements, Organizational culture
Panera’s founder on looking beyond the numbers.Recent Posts
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