Is Your Company as Strategically Aligned as You Think It Is?
by Sharon Brown | May 2, 2023 | Corporate strategy, Customer strategy, Customer-centricity, Digital Article, Organizational change, Strategy, Strategy execution, Strategy formulation
A recent analysis of more than 500 employees across 12 organizations found that actual strategic alignment was two to three times lower than perceived alignment.Research: How People Feel About Paying for Social Media
by Sharon Brown | Apr 6, 2023 | Consumer behavior, Customer strategy, Customer-centricity, Digital Article, Market research, Marketing, Online communities, Social marketing, Social media, Technology and analytics, Web-based technologies
A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.8 Best Practices for Creating a Compelling Customer Experience
by Sharon Brown | Mar 15, 2023 | Advertising, Brand management, Consumer behavior, Customer strategy, Customer-centricity, Digital Article, Internet of Things, Market research, Market segmentation, Marketing, Online communities, Sales and marketing, Social marketing, Social media, Web-based technologies
Takeaways from an analysis of the American Customer Satisfaction Index.Lessons on Customer Engagement from Fan Controlled Football
by Sharon Brown | Mar 10, 2023 | AI and machine learning, Algorithms, Analytics and data science, Automation, Blockchain, Customer strategy, Customer-centricity, Data management, Decision making and problem solving, Design thinking, Digital Article, Disruptive innovation, Experimentation, Innovation, Internet of Things, Inventions, Online communities, Open innovation, Performance indicators, Technology and analytics, Web-based technologies
The esports venture uses blockchain to let fans call the shots in real time.Genpact CEO Tiger Tyagarajan: AI Is Getting Good, But Still Can’t Replace Human Curiosity
by Sharon Brown | Jan 28, 2023 | AI and machine learning, Analytics and data science, Automation, Business and society, Change management, Competitive strategy, Customer-centricity, Digital Article, Digital transformation, Disruptive innovation, Organizational change, Organizational culture, Organizational development, Organizational learning, Organizational transformation, Process management, Technology and analytics
If developed the right way, technology will augment–not replace–human labor.Recent Posts
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