Companies are now using AI “moderators” to conduct in-depth interviews with real people at a speed and volume that traditional methods can’t achieve.
How AI Helps Scale Qualitative Customer Research
by Sharon Brown | Apr 7, 2026 | AI and machine learning, Algorithms, Consumer behavior, Digital Article, Disruptive innovation, Enterprise computing, Experimentation, Generative AI, Innovation, Market research, Marketing, Sales and marketing
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