Research: How People Feel About Paying for Social Media
by Sharon Brown | Apr 6, 2023 | Consumer behavior, Customer strategy, Customer-centricity, Digital Article, Market research, Marketing, Online communities, Social marketing, Social media, Technology and analytics, Web-based technologies
A survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations.Research: The Pros and Cons of Soliciting Customer Reviews
by Sharon Brown | Mar 24, 2023 | Digital Article, Marketing, Sales and marketing, Social marketing
When it’s worth it — and when it can backfire.Using Technology to Create a Better Customer Experience
by Sharon Brown | Mar 18, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Market research, Marketing, Sales and marketing, Social marketing
Your strategy should be driven by relationship-building — not shiny new tech.B2B Sales Culture Must Change to Make the Most of Digital Tools
by Sharon Brown | Mar 16, 2023 | Advertising, Brand management, Consumer behavior, Customer experience, Customer service, Digital Article, Digital transformation, Marketing, Sales, Sales and marketing, Social marketing
You can’t deliver a modern customer experience with a dated approach.8 Best Practices for Creating a Compelling Customer Experience
by Sharon Brown | Mar 15, 2023 | Advertising, Brand management, Consumer behavior, Customer strategy, Customer-centricity, Digital Article, Internet of Things, Market research, Market segmentation, Marketing, Online communities, Sales and marketing, Social marketing, Social media, Web-based technologies
Takeaways from an analysis of the American Customer Satisfaction Index.Recent Posts
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