Why Entrepreneurs Don’t Need Venture Capital to Scale
by Sharon Brown | Jun 28, 2023 | Audio, Customer strategy, Entrepreneurial finance, Entrepreneurship, Fundraising, Marketing, Pricing strategy, Scaling entrepreneurial ventures, Venture capital
A conversation with ButcherBox CEO Mike Salguero on profitability from the get-go.B2B Sales Teams Can’t Afford to Ignore Midsize Customers
by Sharon Brown | May 19, 2023 | Customer strategy, Digital Article, Sales, Sales team management
In the U.S., it’s a $6 trillion opportunity that most large multinational companies fail to capture.How Tech Is Transforming Entry-Level, Customer-Facing Jobs
by Sharon Brown | May 2, 2023 | AI and machine learning, Algorithms, Analytics and data science, Automation, Customer strategy, Customer-centricity, Data management, Digital Article, Information management, Internet of Things, IT management, Marketing, Mobile and wireless technology, Online communities, Performance indicators, Sales, Sales and marketing, Social marketing, Social media, Technology and analytics, Web-based technologies
Takeaways from a survey of more than 800 customer service reps.Is Your Company as Strategically Aligned as You Think It Is?
by Sharon Brown | May 2, 2023 | Corporate strategy, Customer strategy, Customer-centricity, Digital Article, Organizational change, Strategy, Strategy execution, Strategy formulation
A recent analysis of more than 500 employees across 12 organizations found that actual strategic alignment was two to three times lower than perceived alignment.Using AI to Adjust Your Marketing and Sales in a Volatile World
by Sharon Brown | Apr 12, 2023 | AI and machine learning, Analytics and data science, Customer strategy, Digital Article, Market segmentation, Marketing industry, Sales and marketing, Strategy, Strategy execution
Fast-acting firms are deploying the technology to predict outcomes at various stages of the customer journey.Recent Posts
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